Hello There!



Since you jumped right on to the About page, you're obviously curious to find out what YNDLINGSTING is all about.

My name is Nele and I have a passion for people.

I want to inspire others, like you, to be(come) more you.

I am curious about your values and wishes and believe the world should know about them as well.

I'm native German, born in a small town just outside of Hamburg, but have been living in Denmark since 2010.

For those interested, I have a MA in Corporate Communication and have been working with marketing, communication and PR for many years.

But I am value-driven person and one of my personal key values is freedom, so I started my own business back in 2013.


Stop acting so small. You are the universe in ecstatic motion – Rumi

I am a dreamer. I believe in the power of energy, movement and change.

Everything around and inside of us is constantly changing.

Tomorrow is different from today. And our actions today will affect the future.

I have a passion for value or vision boards and love working with them as they reflect what we are dreaming of or wishing for

and eventually will lead us to a life we love.

The more, the merrier.

Diversity is freedom, my friend. At least for me. For a long time I struggled with fitting into one box.

But the truth is: Once I try to fit into one box, I become way too curious about what the other boxes might contain.

So today, I am a collector of boxes.

I no longer try to fit into one single box but instead have several (sometimes even unrelated) boxes with labels like:

sports (skiing, surfing, yoga, running or cycling, just to name a few), music, literature, being outdoors, marketing, design, entrepreneurship and philosophy.

Movement and diversity has turned Yndlingsting into this energetic and creative playground it is today.

I always wanted my business to be a space with no limitations or boundaries. But whatever I am working with, SLOW LIVING is the foundation of all my work. And for me, SLOW LIVING is based on four cornerstones:

Say it out loud

Listen to your body and soul. We're constantly influenced by so many things (in good and bad ways) so it can be quite hard at times to figure out what's important to us personally. So take a step back, listen to your body and soul and make decisions based on what is important to you.

All you need is less

Personally something I think we should apply to all aspects in life. But with regard to products, we should choose less but better. Shop less but make better choices. Only buy products that you love, not the first thing that comes along.

Shop Small

Support independant designers and craftmakers by buying from local and smaller businesses in your home town or region.

Go Green

Support eco-friendly, organic and sustainable brands. Thus, all our products are handmade of eco-friendly material.

Get One Step Closer

Does this sound interesting to you?

Then feel free to get one step closer to a slow living lifestyle by signing up to my newsletter.

xo, Nele