Description
A year-long guide turning running your business into (he)artwork not hard work
I got featured in magazines like Elle Decoration Netherlands and on major blogs like journelles. Worked with one of Europe’s largest publishing houses in Hamburg and on collabs incl. brands like nespresso. Successfully launched projects like MyDailyAdventure, 30DaysOfWohin, yndletter and hitting backspace -- all this never written a traditional business plan or SWOT analysis in my life.
Now, don’t let me fool you.
None of this came over night. None of this is easy. Marketing is my backbone. I’ve been working with it for over a decade - just always a little different than most (I mean, I wrote my final thesis about Debranding - how to create relations when you remove elements like logo and names). I’ve just always known:
Running a business is all about doing the (he)artwork. Never solely about the hard work.
12 digital self-study modules
In my the (he)art of running your business course, you’ll find
- my personal tools that get me “OMG I need this” customers.
- my best-kept secrets to projects that give me butterflies instead of Brechreiz*.
- the key to “more hours so that I can finally do the stuff I really want”.
- the cure that helps me overcoming failures faster.
I’ll show you
- why I never run out of ideas and
- how I stopped worrying about money.
*German word for the feeling of sickness just before you're about to throw up
There’s no such thing as work and life. There’s only life.
On a personal note -- Some of the ideas I share in this course opened the door to achieve personal growth and overcome heartbreak.
As you might know. 2019 offered me a white canvas. Involuntarily. Within 6 months, I broke up, moved out and into a new place. Got promoted. And fired. Despite the pitfalls, 2019 ended on a high note. Because of the tools I used, my willingness to learn and courage to change. Now more than ever, I do believe:
There’s no such thing as work and life. There’s only life. Do the (he)artwork not the hard work.
I often find myself thinking about what I’ve learned in Module #1: Defining Your Values. It actually inspired me to create my very own value: I feel most energized and strong when I'm aligned. I use this phrase to check in with myself. To see if my head and focus is aligned with what my heart and 'bigger knowing' wants.
Sol Nicolajsen, Owner of Tree & Earth Creams, Ærø, Denmark
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SINGLE MODULE
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99 DKK
incl. 1 self-study module
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3 downloads
249 DKK total
99 DKK
MONTHLY
annual commitment
monthly payment
99 DKK monthly
incl. 12 self-study modules
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50% off all masterclasses
unlimited downloads
1188 DKK total
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YEARLY
annual commitment
one-time payment
92,59 DKK monthly
incl. 12 self-study modules
1 free masterclass
50% off all other masterclasses
unlimited downloads
2988 1111 DKK total
How It Works
- The (he)art of running your business includes 12 self-study modules.
- Each module contains tools, exercises and/or ideas designed to connect head+heart of your business.
- New modules will be released once a month. Check the release calendar for dates.
- You will get an email once the module has been published.
- All modules are downloadable PDF's. You will find them in the download area of your account.
- You can start anytime (if you e.g. start in March, you'll find the previous modules in your account).
- Get 50% off all masterclasses during the year
Module #1: Defining Your Values
Recent studies show that over 60% of consumers now identify themselves as belief-driven buyers. Choosing brands that mirror their own personal values. Willing to ditch, yes even boycott you, based on the stand you’re taking. They’re crystal clear on what they’re standing for. What change in the world they want to see. And where they expect you as a brand to raise your voice.
They are looking for a long-lasting love story. And if they find out that you’re not the real deal. Someone who talks the talk but isn’t willing to walk the talk. They leave. Or worse. Don’t even consider you in the first place.
In Module #1 we identify your values and build a strong foundation for your life+business. Click here to get Module #1
Module #2: Finding Your Purpose
Purpose is such a huge word. Intimidating. Like you have to save the world. All By Yourself. (especially, since you’ve told me that my customers are gonna ditch me, if I’m not raising my (brand) voice. Thanks, Nele!)
The Oxford Dictionary defines purpose as “the reason for which something is done or created or for which something exists”. In other words. Your purpose is the answer to why you do what you’re doing. And this is important because “people don’t buy what you do. They buy why you do it” - Simon Sinek
And since you’re running a business, paying custom- ers is what you want and need. Or else you can call the whole show off. Click here to get Module #2
Module #3: It’s All About You
Since we have the New Moon in Aries today. Let’s bring to life what we’ve learned in Module #1 and #2. Let’s make Module #3 about you. And turn it into a tangible outcome. Your ABOUT page.
Your ABOUT page is (most likely) the second most viewed page on your site. So you wanna make it count. Most users will leave your site after less than 10 sec- onds. To be brutally honest. It takes them less than a second to make up their mind. If you’re lucky and you pass that magic one second, they spend about 6 seconds on your written content. Ouch!
So let’s use this New Moon energy to express your brand voice in the most authentic way. Click here to get Module #3
FAQs
If Excel sheets, business plans and SWOT analysis are your thing. If you believe in a "you-at-work vs. you-at-home" philosophy. Or that vulnerability equals weakness. If you believe running a business is all about your product/service and never about you or the people you serve. If you always look at what your competitors do and never within. If truth, honesty and (occasionally) strong language offends you.
RUN for cover. This is NOT for you. You and I have nothing in common. And you will not be happy with this program.
But if you're just a little bit like me and believe that there's something bigger than us. That we need more companies, who connect from the heart and not from the head. That digging deep is scary but necessary. If you're a bit cuckoo, like to learn and embrace new ideas that might challenge you. If you're a mind and body mover. You've come the right place. So click that sign up button right now.
Also, if you feel you're stuck in the first pattern but really want to leave that "Alexa-Siri-mindset" behind and turn into a soul-of-sunshine human being. Jump on board. It's gonna be extra challenging for you. I'm not gonna lie. But you took the first step and we need more people like you. You're courageous. And I would be honoured having you on board.
It means I deliver the tools/content. You do the study for yourself. No additional coaching or mentoring included.
The best time is always now. Don't think twice. Do it before you're ready! You can join anytime.
Just be aware of the release dates for the next module. You will not have access until they've been released.
That I cannot promise. But here's what I know for sure:
A. It only works, if you're working.
B. If you have a "I know this already" mindset. You'll never learn anything new.
C. Don't expect different results, if you keep doing the same thing over and over again.
D. Past comfort is where change happens.
On the release date, you'll get notified by mail. Next, go to your account (you create that account during checkout) and login in order to download the content.
Content is available for 12 months or as long as your subscription is active/ hasn't expired/ isn't on hold/ hasn't been cancelled. Save the files on your computer to get the most out of it.
